Mini-Monday! Get some Free Whisky at Virginia ABC Stores
Image: Virginia Distillery Co.
On Monday, June 1, Virginia ABC stores will offer a complimentary 50ml of Virginia Distillery Company’s new American Single Malt Courage & Conviction with a purchase of $25 or more in spirits or wines, while supplies last.
A few days following the promotion, Virginia Distillery Company will host a virtual tasting of Courage & Conviction on Facebook Live on Wednesday, June 3 at 5:30 p.m. to give consumers the opportunity to learn more about the whisky and the production process.
Courage & Conviction, the distillery’s first American Single Malt in the “Courage & Conviction” product line, was released in April. The first batch is dedicated to the distillery’s late founder, Dr. George G. Moore.
“Have the courage of your convictions,” was a phrase often repeated by Virginia Distillery Company’s late founder Dr. George G. Moore to reinforce the importance of believing in yourself and your ideas.
Courage & Conviction whiskies are distilled on-site using 100% North American malted barley and mountain spring-fed water. The whisky is matured in old world sherry casks, traditional bourbon barrels and re-coopered cuvée wine casks which adds intensity and complexity to the spirit. Additional releases will feature individual bottles of each casks, slated for later this year.
Aged a minimum of three years, the American Single Malt line is produced at the distillery’s 100-acre property in the foothills of the Blue Ridge Mountains in Nelson County, Virginia. Virginia’s temperature swings between winter and summer accelerate the maturation of the Courage & Conviction series.
The first batch of Courage & Conviction features notes of caramel and butterscotch and evolves on the palate with hints of raspberry, cocoa, barrel spice and vanilla. Additional nuances of the Dr. George G. Moore batch include aromas of salted caramel and milk chocolate, with orange zest and notes of toffee and cinnamon. The finish is creamy and exceptionally smooth. Bottling for the inaugural batch took place between February and March of this year. A total of 9,600 bottles were produced.
Coinciding with the rollout of the Dr. George G. Moore batch of Courage & Conviction, Virginia Distillery Company premiered batch.info, a website hub that includes distillate and cask data, as well as bottling and process information for consumers.
Virginia Distillery Company’s Courage & Conviction flagship batch retails for $74.99. The American Single Malt, along with the distillery’s other products, are available in a number of states throughout the U.S. and can be ordered online at www.vadistillery.com.
For more details on Mini Monday, visit https://vadistillery.com/lp/mini-monday.
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About Virginia Distillery Company
Staffed by a local Virginia team mentored by Scottish consultants with decades of experience, Virginia Distillery Company is the largest dedicated American Single Malt whisky distillery in the U.S. The distillery has a current annual production volume of 80,000 4.5L cases and growing. At full capacity, the distillery can produce over 8,000 casks yielding 350,000 4.5L cases annually. The distillery produces Courage & Conviction American Single Malt on-site using malted barley from North America and water from Virginia’s Blue Ridge Mountains. In addition, the distillery offers the award-winning Virginia-Highland Whisky series, made with 100% malted barley. Showcasing both Old and New World whisky-making, the award-winning line marries whisky made on-site in Virginia with whisky from Scotland.
